Creative Portfolio

Reception Theory:  Stuart Hall created the Theory of Reception which asserts that media texts are encoded by a producer - a producer is someone who plans and creates a products for a specific target audience and then sells it to that audience, it is possible that the product can be a physical object or a media text (such as a book or a movie) - the encoded message is then given to the audience, who then decode it. There are three ways the audience can decode the message: Preferred - this is where the audience agrees with what the producer wants the audience to believe. This position is normally taken if the message from the producer is clear and respectable. In an debate, it is common that the majority of the audience will side with the 'producer' that has a reliable and trustworthy argument rather than taking an oppositional stand-point. Oppositional - this is where the audience rejects the message that the producer is trying to convey. This normally occurs if the messag...

What should we have in the Introduction page? - What we have been asked to do What should we have in the Ideas page? - 3 ideas, fully developed - audience demographic - why is this your final idea? What should we have in the Research page? - primary: questionnaire, surveys, audience - secondary: audience, film theory - proposal What should we have in the Planning page? - storyboard, recce, risk, shot list, crew list, equipment list, sound list What should be in the Treatment? - idea in lots of detail - lighting in detail (what have you used/ what are you wanting to do? ) for example, three point lighting - cool/warm lighting is called 'Hue' - Kelvin degrees: 0k = -273c Other things to keep in mind on the cameras: Shutter speed Aperture F-stop Filter and, ISO In the treatment, talk about the setting, the sound, the props, the costumes and the music in plenty of detail and put this in the planning page. Also talk about the t...