Moodboard Practice

What should go on a moodboard?

Feelings? How do the audience feel?
Images - relating to the subject or the audience
Colour - eye-catching? dull? bright?
Landscape - where is it set? where is it aiming?
Faces - conveying the most emotion
Film Images
Little text!
No emoji's!



Secondary Research

Books, TV, Documentary etc.
Someone else's opinion - not yours, but you can apply it to your own.



Primary Research

Questionnaire - for the audience
Observation - reactions (video)
Testing - for the audience, reactions (written)
Experiment - more reactions
Qualitative - people's attributes, behaviour, aspirations, culture, lifestyle } data applied?
Quantitative - numerical answer (yes/no) } data applied?

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